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The Beqaa’s Juniper Trees
A Tale of Multiple Crises
Along the barren lands of western Beqaa’s Hermel region lies an undisturbed natural forest of Juniper trees, both the Juniperus excelsa and Juniperus foetidissima species. Perched on top of a hill, this unsung conifer does not enjoy nearly as much praise as the Lebanese Cedar does – despite it being just as glorious. It can even grow at a higher altitude of 2,800 meters and possesses a myriad of exceptional ecological attributes that makes it vital for Lebanese forests.
The Lezzab tree, as we call it in Arabic, is an enormous producer of oxygen. It improves the quality of the soil it lives in, creates the right conditions for other plants to grow, and protects the soil from erosion due to its substantial roots – preventing risks of landslides. It is also a habitat for wildlife. In fact, the way this tree germinates is a magnificent natural process; it relies on birds, mainly the Turdus Viscivorus and Turdus Merula, who consume its berries, and then excrete its seeds into the ground after ingestion, allowing it to sprout. Juniper berries also have powerful anti-inflammatory and antioxidant properties, and they have been traditionally used as a herbal medicine to treat cancer, diabetes, indigestion and kidney issues. Additionally, they are the main botanical in gin. They are sweet and retain an earthy aroma with a bitter hint of citrus. Unfortunately, though, this tree does not receive the proper safeguarding it deserves.
Deprivation
For years, forests surrounding Hermel have been threatened by hazardous and illegal tree cutting, which is now driving deforestation. No longer able to afford fuel for heat, people have resorted to cutting down trees. Not being able to afford fuel does not excuse arbitrarily felling scores of trees, though. It is feasible to source firewood without killing trees – especially those that take years on end to grow – but the lack of regulation and control is a state negligence that loggers continue to abuse.
Lebanon’s 2019 economic collapse and massive currency devaluation have driven the inhabitants of this already marginalized region into further poverty. However, the roots of this marginalization date much farther back. Since the establishment of Greater Lebanon in 1920, peripheral regions like the Beqaa, the South, along with Akkar and Tripoli, were historically sidelined, while growth and development efforts were confined to Beirut and Mount Lebanon. During Lebanon’s so-called heyday, the inequalities between regions were flagrant, and the Beqaa – quasi-abandoned by the state – was deprived of the most basic services. Its people were treated as second class citizens.
Climate Change
Despite its historical deprivation, the wealth of the Beqaa’s lands has made it Lebanon’s agricultural breadbasket. The Beqaa accounts for 43% of Lebanon’s cultivated land. Nestled between Lebanon’s two mountain ranges that extend from north to south along Lebanon’s eastern frontier with Syria, it is fed by two rivers. Al-Assi River, also known as the Orontes, flows northwards towards Syria, while the Litani River flows southwards towards the north of Tyre. The region’s fertile soil, rich variety of seeds, four seasons, and ensuing exposure to the ideal amount of rain and sun, offer plenty of agricultural richness. In recent years, the tangible impact of climate change has increasingly been felt across the region.
The lezzab tree is famously distinguished by its capability to withstand harsh environmental conditions that can be detrimental to survival; not all species share such resilient properties in the face of changing weather patterns. Lebanon has been experiencing an annual temperature increase of 0.3°C per decade since 1970, and an 11mm decrease in rainfall per decade since 1950. These hotter and drier climate conditions, which are projected to worsen in the future, along with the consequent water scarcity, are contributing to droughts and the desertification of the Beqaa. Later, warmer, and shorter winters are diminishing soil moisture. This threatens biodiversity, reducing crop yields, and increasing the possibility of fires.
The ramifications of this are seen in the quality of food and water sources, which is also being compromised by pollution. It is taking a toll on the most widely grown crops in the Beqaa: legumes such as fava beans and chickpeas, wheat and barley, and fruit trees (namely cherries, apricots, grapes, and apples). Additionally, climate change is altering grazing periods and pastureland quality, which is affecting livestock raising.
Such losses are costing people their livelihood, as they mainly rely on agriculture to sustain themselves. That said, questions about climate change must not take precedence amid the ongoing, systematic destruction of the area. The unprecedented death and displacement in the Beqaa, at the hands of Israel, are far more urgent.
Israeli Atrocities
Over the last year, the Beqaa has been subjected to sporadic Israeli attacks, but the bloody escalation since September 2024 has taken Israeli criminality to a new level of violence. Due to their unleashing of indiscriminate massacres, homes sheltering entire families have been razed to the ground, entire neighborhoods flattened, and thousands have been killed and injured – many of whom remain trapped under the rubble at this very moment.
With an estimated population of 1,000,000 residents, Israel’s carpet bombing campaign has subjected the Beqaa to unprecedented levels of forced displacement, resulting in hardship for Lebanese and Syrian refugees (who poured into Lebanon at the onset of the war on Syria) alike.
This forced displacement – another prominent feature of Israel’s long list of war crimes – falls within Israel’s orchestrated scheme to uproot a segment of the population from their lands. The Israeli Occupation Forces (IOF) have been issuing so-called ‘evacuation orders’ for the people of the Beqaa, just as they have for the Southern Lebanese villages and Beirut’s southern suburb. Last week, the residents of the ancient ‘city of the sun’, Baalbek, known for its Roman Temple complex, and also a UNESCO heritage site, were forced to empty their homes due to Israel’s terrorizing attempts at erasure. It is worth noting that this is a city first inhabited since around 10,000BC.
Closing Thought
Some of the statuesque lezzab trees sitting on that hill in Hermel are thousands of years old. At this point, it is difficult to count how many have been damaged by the relentless Israeli bombardment – and painful to even think about. The growth of these trees requires patience, as they take decades to mature. In the same way that these old Juniper trees are now witnessing Israel’s severe aggression against the Beqaa, they have also endured the brutality of countless empires throughout history – once thought invincible and immortal. While these empires collapsed and ceased to exist, the resistant trees remained firmly embedded in the Beqaa’s soil.
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{
"article":
{
"title" : "The Beqaa’s Juniper Trees: A Tale of Multiple Crises",
"author" : "Sarah Sinno",
"category" : "essays",
"url" : "https://everythingispolitical.com/readings/beqaa-juniper-trees-multiple-crises",
"date" : "2024-12-11 14:33:00 -0500",
"img" : "https://everythingispolitical.com/uploads/beqaa-juniper.jpg",
"excerpt" : "Along the barren lands of western Beqaa’s Hermel region lies an undisturbed natural forest of Juniper trees, both the Juniperus excelsa and Juniperus foetidissima species. Perched on top of a hill, this unsung conifer does not enjoy nearly as much praise as the Lebanese Cedar does – despite it being just as glorious. It can even grow at a higher altitude of 2,800 meters and possesses a myriad of exceptional ecological attributes that makes it vital for Lebanese forests.",
"content" : "Along the barren lands of western Beqaa’s Hermel region lies an undisturbed natural forest of Juniper trees, both the Juniperus excelsa and Juniperus foetidissima species. Perched on top of a hill, this unsung conifer does not enjoy nearly as much praise as the Lebanese Cedar does – despite it being just as glorious. It can even grow at a higher altitude of 2,800 meters and possesses a myriad of exceptional ecological attributes that makes it vital for Lebanese forests.The Lezzab tree, as we call it in Arabic, is an enormous producer of oxygen. It improves the quality of the soil it lives in, creates the right conditions for other plants to grow, and protects the soil from erosion due to its substantial roots – preventing risks of landslides. It is also a habitat for wildlife. In fact, the way this tree germinates is a magnificent natural process; it relies on birds, mainly the Turdus Viscivorus and Turdus Merula, who consume its berries, and then excrete its seeds into the ground after ingestion, allowing it to sprout1. Juniper berries also have powerful anti-inflammatory and antioxidant properties, and they have been traditionally used as a herbal medicine to treat cancer, diabetes, indigestion and kidney issues2. Additionally, they are the main botanical in gin. They are sweet and retain an earthy aroma with a bitter hint of citrus. Unfortunately, though, this tree does not receive the proper safeguarding it deserves.DeprivationFor years, forests surrounding Hermel have been threatened by hazardous and illegal tree cutting, which is now driving deforestation. No longer able to afford fuel for heat, people have resorted to cutting down trees. Not being able to afford fuel does not excuse arbitrarily felling scores of trees, though. It is feasible to source firewood without killing trees – especially those that take years on end to grow – but the lack of regulation and control is a state negligence that loggers continue to abuse.Lebanon’s 2019 economic collapse and massive currency devaluation have driven the inhabitants of this already marginalized region into further poverty. However, the roots of this marginalization date much farther back. Since the establishment of Greater Lebanon in 1920, peripheral regions like the Beqaa, the South, along with Akkar and Tripoli, were historically sidelined, while growth and development efforts were confined to Beirut and Mount Lebanon. During Lebanon’s so-called heyday, the inequalities between regions were flagrant, and the Beqaa – quasi-abandoned by the state – was deprived of the most basic services. Its people were treated as second class citizens.Climate ChangeDespite its historical deprivation, the wealth of the Beqaa’s lands has made it Lebanon’s agricultural breadbasket. The Beqaa accounts for 43% of Lebanon’s cultivated land3. Nestled between Lebanon’s two mountain ranges that extend from north to south along Lebanon’s eastern frontier with Syria, it is fed by two rivers. Al-Assi River, also known as the Orontes, flows northwards towards Syria, while the Litani River flows southwards towards the north of Tyre. The region’s fertile soil, rich variety of seeds, four seasons, and ensuing exposure to the ideal amount of rain and sun, offer plenty of agricultural richness. In recent years, the tangible impact of climate change has increasingly been felt across the region.The lezzab tree is famously distinguished by its capability to withstand harsh environmental conditions that can be detrimental to survival; not all species share such resilient properties in the face of changing weather patterns. Lebanon has been experiencing an annual temperature increase of 0.3°C per decade since 1970, and an 11mm decrease in rainfall per decade since 19504. These hotter and drier climate conditions, which are projected to worsen in the future5, along with the consequent water scarcity, are contributing to droughts and the desertification of the Beqaa. Later, warmer, and shorter winters are diminishing soil moisture. This threatens biodiversity, reducing crop yields, and increasing the possibility of fires.The ramifications of this are seen in the quality of food and water sources, which is also being compromised by pollution. It is taking a toll on the most widely grown crops in the Beqaa: legumes such as fava beans and chickpeas, wheat and barley, and fruit trees (namely cherries, apricots, grapes, and apples). Additionally, climate change is altering grazing periods and pastureland quality, which is affecting livestock raising.Such losses are costing people their livelihood, as they mainly rely on agriculture to sustain themselves. That said, questions about climate change must not take precedence amid the ongoing, systematic destruction of the area. The unprecedented death and displacement in the Beqaa, at the hands of Israel, are far more urgent.Israeli AtrocitiesOver the last year, the Beqaa has been subjected to sporadic Israeli attacks, but the bloody escalation since September 2024 has taken Israeli criminality to a new level of violence. Due to their unleashing of indiscriminate massacres, homes sheltering entire families have been razed to the ground, entire neighborhoods flattened, and thousands have been killed and injured – many of whom remain trapped under the rubble at this very moment.With an estimated population of 1,000,000 residents6, Israel’s carpet bombing campaign has subjected the Beqaa to unprecedented levels of forced displacement, resulting in hardship for Lebanese and Syrian refugees (who poured into Lebanon at the onset of the war on Syria) alike.This forced displacement – another prominent feature of Israel’s long list of war crimes – falls within Israel’s orchestrated scheme to uproot a segment of the population from their lands. The Israeli Occupation Forces (IOF) have been issuing so-called ‘evacuation orders’ for the people of the Beqaa, just as they have for the Southern Lebanese villages and Beirut’s southern suburb. Last week, the residents of the ancient ‘city of the sun’, Baalbek, known for its Roman Temple complex, and also a UNESCO heritage site, were forced to empty their homes due to Israel’s terrorizing attempts at erasure. It is worth noting that this is a city first inhabited since around 10,000BC.Closing ThoughtSome of the statuesque lezzab trees sitting on that hill in Hermel are thousands of years old. At this point, it is difficult to count how many have been damaged by the relentless Israeli bombardment – and painful to even think about. The growth of these trees requires patience, as they take decades to mature. In the same way that these old Juniper trees are now witnessing Israel’s severe aggression against the Beqaa, they have also endured the brutality of countless empires throughout history – once thought invincible and immortal. While these empires collapsed and ceased to exist, the resistant trees remained firmly embedded in the Beqaa’s soil.References H. Allaw, personal communication, October 13th, 2024 ↩ N. Rahbani, personal communication, November 17th, 2024 ↩ Climate Center (2024). Climate Fact Sheet. Red Crescent. ↩ World Bank. (2021). Lebanon: Climate change overview. Climate Change Knowledge Portal ↩ Verner, D., Ashwill, M., Christensen, J., Mcdonnell, R., Redwood, J., Jomaa, I., & Treguer, D. (2018). Droughts and agriculture in Lebanon: causes, consequences, and risk management. World Bank ↩ United Nations Office for the Coordination of Humanitarian Affairs, Lebanon: Bekaa Governorate Profile (2014) ↩ "
}
,
"relatedposts": [
{
"title" : "Mamdani & The Era of Possibilities",
"author" : "Collis Browne, Céline Semaan, EIP Editors",
"category" : "essays",
"url" : "https://everythingispolitical.com/readings/mamdani-and-the-era-of-possibilities",
"date" : "2026-01-01 12:25:00 -0500",
"img" : "https://everythingispolitical.com/uploads/zohran-inauguration-1.jpg",
"excerpt" : " What wins elections? Laser focus on challenging the brutal economic oppression that defines our global reality.",
"content" : " What wins elections? Laser focus on challenging the brutal economic oppression that defines our global reality.There is an air of undeniable hope. No matter how hard the knee-jerk catastrophic thinking might try to override with doubt, the moment is hopeful. This is proof of collective power. No matter what comes of it, we are already in a winning moment, because the people of New York city have toppled a dynasty built on greed and corruption. The entire world was inspired by this moment that was made possible by everyday people rallying together. That is how monopoly gets interrupted by people power. It’s not rocket science or AI, it’s sweat, effort, and in person collaboration.Let’s remember why this landslide engagement across political divides, why this excitement from communities and demographics who have never voted, and why this worldwide inspiration from a local election: it is a direct response to Mamdani’s laser focus on challenging the brutal economic oppression that defines our global reality.That is what wins elections; that is what inspires and unites the majority across age, ethnicity, race, and all other factors. Speaking the truth of the crushing economic reality that we live under.So now, resist the urge to follow the media’s double edge sword to fetishize and make individualized mythologies around Mamdani, his wife, the personal and aesthetic choices they are making. But continue to see them simply as people, continue to join forces with them and to remain educated, informed and most importantly not in silo but in community. Realize that we need thousands more like him who have decided that they can make a better mayor than these corrupt relics of the antiquated self-destructive past, and we need millions to always raise them up against those colluding with oligarchic corruption. And when the inevitable “fall from grace” comes, when the “media darling” moment wants to swing the other way and vilify him, resist the urge to jump on and make him any more important than but one human who wanted to make a difference in a dehumanizing system — focus on the system.Resist the urge to join in a culture war, to focus on religion or lifestyle or taste or how we spend our time as non-billionaires, and remain focused on what we can all be doing daily to gather power away from the centers of wealth and exploitation.Resist the urge to isolate in ideals, instead join the messy moment of change by being an active participant in the political spaces you wish existed.The moment calls for more action. This year, 2026, begins a new cycle filled with possibilities and people power. The moment is you. It is now. Continue to be present, be active, and take your place in making the future possible. Being an active part of your world is the antidote to the overwhelming feeling of disempowerment. The ways in which we rise, is through verbs and action. Excited to build with you all internationally and locally here in New York City. Our city."
}
,
{
"title" : "Narrative Sovereignty in the American Wing of The Met: Don't Miss ENCODED at the MET",
"author" : "",
"category" : "",
"url" : "https://everythingispolitical.com/readings/narrative-sovereignty-in-the-american-wing-of-the-met",
"date" : "2025-12-22 12:58:00 -0500",
"img" : "https://everythingispolitical.com/uploads/Cover_EIP_Hidden_Exhibition.jpg",
"excerpt" : "As artists and multicultural activists, we did not come to the Metropolitan Museum of Art’s American Wing seeking permission, instead we showed up to the work with intention, responsibility, and a commitment to truth. ENCODED: Change the Story, Change the Future exists because silence is not neutral, presence without agency is insufficient and solidarity across values-based creativity is essential for liberation.",
"content" : "As artists and multicultural activists, we did not come to the Metropolitan Museum of Art’s American Wing seeking permission, instead we showed up to the work with intention, responsibility, and a commitment to truth. ENCODED: Change the Story, Change the Future exists because silence is not neutral, presence without agency is insufficient and solidarity across values-based creativity is essential for liberation.The American Wing is often described as a celebration of American art, yet it also functions as a carefully curated archive of colonial mythology and westward expansion propaganda. Its paintings and sculptures rehearse familiar narratives: conquest framed as destiny, extraction framed as progress, whiteness framed as purity, Indigenous absence framed as inevitability. These works are not merely historical artifacts; they are instruments of narrative power. They encode ideas about belonging, legitimacy, and nationhood, ideas that continue to shape cultural consciousness and public policy today. ENCODED intervenes in this institutional space not to negate history, but to complicate it. Using augmented reality, the exhibition overlays Indigenous artistic expression and counter-narratives directly onto famous works in the American Wing, reframing them through Indigenous epistemologies, lived experience, and historical truth. This is not an act of erasure. It is an act of expansion and an overt insistence that American art history is incomplete without Indigenous voice, presence, and critique.At its core, ENCODED is grounded in the principle of narrative sovereignty. Narrative sovereignty asserts that communities most impacted by historical and ongoing harm such as Indigenous peoples, Afro-descendant people, Palestinians, Pacific Islanders, Trans folks and the working class all must have the authority to tell their own stories, in their own words, and within the institutions that have historically excluded or misrepresented them. This is not a symbolic gesture. It is a democratic imperative.Democracy depends on access to truth. When museums present a singular, sanitized vision of history, they do not merely reflect power, they reinforce it. The American Wing has long upheld myths of “taming the West” and the so-called exhaustion of empire, narratives that obscure the violence of settler colonialism, normalize Indigenous dispossession and chattel slavery. ENCODED challenges these myths by making visible what has been omitted: resistance, survival, continuity, solidarity and accountability. For me, I also hope this intervention reflects back to museum goers and viewers the perils of authoritarianism, fascism and ongoing colonial projects such as legacy media consolidation, rapid creation of datacenters to produce AI, cutting access to healthcare, education, rights, or the current US regime’s attempt to erase history by any means necessary.The artists participating in ENCODED are not responding nostalgically to the past. They are engaging the present. Their work examines how colonial narratives persist in contemporary systems including environmental destruction justified by extraction, racial hierarchies reinforced through cultural storytelling, and institutions that benefit from the aesthetics of inclusion while resisting structural change. These are not abstract critiques; they are lived realities and for me deep lessons that have been shaped by having formerly worked at a neocolonial conservation nonprofit ran by wealthy cis wyt men and their enablers for nearly five years.Artistic integrity, in this context, cannot be separated from ethical responsibility. For too long, the art world has upheld a false binary between aesthetics and politics, suggesting that rigor diminishes when artists engage power directly. ENCODED rejects this premise. Integrity is not neutrality. Integrity is the willingness to tell the truth, even when it destabilizes comfort or prestige. Walking with integrity can be painful and takes courage.Importantly, ENCODED is not positioned as a protest staged outside the institution, nor as a request for institutional validation. It is an act of presence with agency. The project uses accessible technology to meet audiences where they are, inviting participation rather than reverence. Viewers scan QR codes and encounter layered narratives that ask them to look again, listen differently, and question inherited assumptions. Except for a few organized tours, the experience is self-guided, decentralized, and deliberately democratic. It’s also fun, and it is so special to hear the familiar sounds from the ENCODED pieces ring throughout the galleries signalling that kin is close by.This kinship network and accessibility is central to the work. Cultural literacy should not be gated by academic language, curatorial authority, white exceptionalism or economic privilege. By operating through personal devices, ENCODED rejects the museum’s traditional hierarchy of knowledge and affirms that interpretation is a shared civic space. The exhibition does not dictate conclusions; it creates conditions for reckoning and deep dialogue.Solidarity is another foundational principle of the project. ENCODED brings together Indigenous artists across nations and disciplines, in relationship with Black, Brown, and allied communities who recognize that colonialism is not a single-issue structure. The logics that dispossessed Indigenous peoples are the same logics that underwrote slavery, environmental exploitation, the seizing of Palestine, forced child mining labor of cobalt in Congo and in general global empire. Working in solidarity does not collapse difference; it honors specificity while resisting division and acknowledging historic patterns of systemic oppression.In a cultural landscape shaped by scarcity and competition, ENCODED models an alternative, one rooted in collective presence, shared resources, and mutual accountability. The project refuses the extractive norms of both empire and the contemporary art economy, offering instead a relational approach grounded in care, collaboration, and long-term impact on community.The decision to situate ENCODED within the American Wing was deliberate. Indigenous art has too often been confined to anthropological contexts or framed as premodern, separate from the narrative of American art. ENCODED asserts what has always been true: Indigenous peoples are not peripheral to American history; we are foundational to it. Our stories do not belong on the margins, nor do they belong solely to the past or through a white gaze.Yet presence without counter-narrative risks assimilation. ENCODED insists that visibility must be accompanied by authorship. By intervening directly within the American Wing, the project challenges the authority of colonial framing and invites institutions to reckon with their role in shaping public memory. Our hope is that eventually the Met will see this as an opportunity to engage in discussion and support its presence well into 2026.There is risk in this work. Naming colonial propaganda within revered institutions invites discomfort, defensiveness, and critique. But risk is inseparable from integrity. Artists and cultural workers are accountable not only to institutions and audiences, but to future generations. The question is not whether institutions will change, but whether artists will continue to lead with courage when they do not.ENCODED is an offering and a provocation. It asks what it means to inherit a cultural legacy and whether we are willing to transform it. Empire is not exhausted; it is contested. And art remains one of the most powerful sites of that contestation. When we change the story, we do change the future. Not through erasure, but through expansion. Not through dominance, but through relationship.Ultimately, ENCODED affirms that art is not merely a reflection of society, but a tool for shaping it and that when artists from the margins claim space at the center, together and with integrity, we open pathways toward a more honest, inclusive, and democratic cultural future. Join us.To access ENCODED review the exhibit website for instructions. While at the Met scan the QR code and click through the prompts for the self guided tour.https://www.encodedatthemet.com"
}
,
{
"title" : "The Aesthetics of Atrocity: Lockheed Martin’s Streetwear Pivot",
"author" : "Louis Pisano",
"category" : "",
"url" : "https://everythingispolitical.com/readings/the-aesthetics-of-atrocity",
"date" : "2025-12-20 10:30:00 -0500",
"img" : "https://everythingispolitical.com/uploads/Cover_EIP_Lockheed_StreetWar.jpg",
"excerpt" : "On December 12, The Business of Fashion published an article titled “The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear,” detailing the world’s largest arms manufacturer’s entrance into casual apparel.",
"content" : "On December 12, The Business of Fashion published an article titled “The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear,” detailing the world’s largest arms manufacturer’s entrance into casual apparel.Through a licensing deal with South Korea’s Doojin Yanghang Corp., Lockheed turns fighter jet graphics, corporate slogans, and its star logo into gorpcore staples. Oversized outerwear, tactical pants, and advanced synthetic fabrics sell out at Seoul pop-ups like the Hyundai department store with young Korean consumers chasing the edgy, functional vibe. Andy Koh, a Seoul-based content creator, tells BoF that while arms manufacturing is, in theory, political, he has never encountered widespread discomfort among Korean consumers. “As long as it looks cool and the product functions as expected,” he says, “they seem okay with it.”This trend aligns with a broader South Korean fashion phenomenon: licensing logos from global non-fashion brands to create popular streetwear lines. Examples include National Geographic puffers, Yale crewnecks, Kodak retro tees, CNN hoodies, Discovery jackets, Jeep outdoor wear, and university apparel from institutions like Harvard and UCLA. These licensed collections, often featuring media, academia, sports leagues, or adventure themes, have become staples on online retailers like Musinsa and in brick-and-mortar stores, propelled by K-pop influence and a tech-savvy youth market that make these odd crossovers multimillion-dollar successes.Lockheed, however, is categorically different. Its core business is not exploration, education, or journalism. It is industrialized death, and its arrival in fashion forces a reckoning with how far commodification can stretch.Having spent years in the military, maybe I’m the wrong person to critique this. Or maybe I’m exactly the right one. I know what weapons are for, how they’re used, and the human cost they carry. Lockheed manufactures F-16 and F-35 fighter jets, Hellfire missiles, and precision-guided systems that human rights organizations have repeatedly linked to civilian casualties across multiple conflicts. In Yemen, U.S.-supplied weapons incorporating Lockheed technology contributed to thousands of civilian deaths since 2015, most notoriously the 2018 airstrike on a school bus in Saada that killed dozens of children. In Gaza, since October 2023, Lockheed-supplied F-35s and munitions have formed the backbone of air operations that Amnesty International and other watchdogs have flagged for potential violations of international humanitarian law, cases now under examination by the International Court of Justice.In 2024, the company reported $71 billion in revenue, almost entirely from military contracts, with more than 1,100 F-35s already delivered worldwide and production lines running hotter than ever. That staggering scale is the reality lurking beneath a logo now casually printed on everyday apparel.So why does the planet’s largest arms manufacturer license its brand to streetwear? The answer seems to be twofold: easy money and sophisticated image laundering. Licensing delivers low-risk royalties from Korea’s reported $35-40 billion apparel market with virtually no operational headache. Lockheed simply collects checks while a third-party manufacturer handles design, production, distribution, and deals with all the mess of retail.The far more ambitious goal, however, is reputational refurbishment. Doojin deliberately markets the line around “future-oriented technical aesthetics” and “aerospace innovation,” leaning on cutting-edge fabrics to conjure high-tech futurism instead of battlefield carnage. By late 2025, as U.S. favorability in South Korea continued to slide amid trade tensions and regional geopolitical shifts, the brand quietly de-emphasized its American roots, according to Lockheed representatives. The strategy clearly tries to sever the logo from political controversy and plant it firmly in youth culture, where aesthetic appeal routinely outmuscles ethical concern.Lockheed has honed this kind of rebranding for decades. Their corporate brochures overflow with talk of “driving innovation” and “advancing scientific discovery,” spotlighting STEM scholarships, veteran hiring initiatives, and rapid-response disaster aid. The clothing itself carries the same sanitized messaging. One prominent slogan reads “Ensuring those we serve always stay ahead of ready”, euphemistic corporate-speak that sounds heroic until you remember that “those we serve” includes forces deploying Hellfire missiles against civilian targets. Other pieces feature F-35 graphics paired with copy declaring the jet “strengthens national security, enhances global partnerships, and powers economic growth”. It’s textbook PR varnish. Instruments designed for lethal efficiency, now rebranded as symbols of progress and prosperity.We’ve also seen this trick before: Fast fashion brands that slap “sustainable” labels on sweatshop products. Tech giants that fund glamorous art installations while they harvest user data. Oil companies that rebrand themselves as forward-thinking “energy” players as the Earth’s climate burns. Lockheed, though, traffics in something uniquely irreversible: export-grade death. By licensing its identity to apparel, multibillion-dollar arms contracts are reduced to mere intellectual property; civilian casualties dissolved into, simply, background static.In other words, vibes overpower victims. And when those vibes are stamped with the logo of the planet’s preeminent death merchant, resistance feels futile.Gorpcore has always drawn from military surplus for its rugged utility: endless cargo pockets, indestructible nylons, tactical silhouettes born in combat and repurposed for city streets. Brands like Arc’teryx, The North Face, and Supreme mine that heritage for authenticity and performance. After World War II, army fatigues became symbols of genuine rebellion, worn by anti-war protesters as an act of defiance against the establishment. Today, the dynamic threatens to invert entirely. The establishment itself, the world’s preeminent arms dealer, now supplies the “authentic” merchandise, turning subversion into subtle endorsement.Streetwear grew out of skate culture, hip-hop, and grassroots rebellion against mainstream norms. Importing the aesthetics of atrocity risks converting that legacy into compliance, rendering militarism the newest version of mainstream cool. For a generation immersed in filtered feeds and rapid trend cycles, Lockheed’s logo can sit comfortably beside NASA patches or National Geographic emblems, conveniently severed from the charred wreckage in Saada or the devastation in Gaza. Research on “ethical fading” demonstrates how strong visual design can mute moral alarms, a phenomenon intensified in Korea’s hyper-trendy ecosystem, where mandatory military service may further desensitize young consumers to defense branding while K-pop’s global engine drives relentless consumption.If the line proves durable, escalation feels inevitable. Palantir, another cornerstone of the defense-tech world, has already gone there, hyping limited merch drops that sell out in hours: $99 athletic shorts stamped “PLTR—TECH,” $119 nylon totes, hoodies emblazoned with CEO Alex Karp’s likeness or slogans about “dominating” threats. What’s to stop Northrop Grumman from launching its own techwear line? Or BAE Systems from dropping high-end collaborations?Lockheed already licenses merchandise worldwide through various agencies; broader international rollouts beyond Korea seem only a matter of time. Backlash is possible, boycotts from ethically minded buyers, perhaps even regulatory scrutiny as anti-militarism sentiment swells. Gorpcore’s longstanding flirtation with military aesthetics could calcify into outright fetish, obliterating whatever daylight remained between practical function and state-sanctioned propaganda.Yet, history suggests that in oversaturated markets, “cool” almost always trumps conscience. Lockheed’s streetwear pivot is a stark illustration of how fashion and culture launder raw power, enabling the machinery of war to conceal itself among hype, hoodies, and sold-out drops."
}
]
}