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Zaatar Near the Border
This article is from Land Stories, a storytelling project by Jibal, an NGO in Beirut working for environmental and social justice centered on Lebanon and the nearby region.
Writer & photographer: Jenny Gustafsson
Researchers: Angela Saade, Yara Ward, Nagham Khalil, Rana Hassan
Editor: Nisreen Kaj

It is early morning and barely light outside when a group of women arrives at a small field on the outskirts of Qana, a town in the hilly countryside of southern Lebanon. They wear sneakers and comfortable clothes and carry a stack of empty black vegetable crates. The ground beneath their feet is rocky and covered with green plants. There are grass and different kinds of weeds, but also growing among the stones and leaves, the much-loved herb that is deeply rooted in Lebanese and Palestinian food traditions, and is the reason for their coming here today: zaatar.
“The south is known for its zaatar. Sure, you find it elsewhere in Lebanon, but we are very connected to it here,” says Majida Boutros, one of the women. She holds a green bunch in her hands, tied together with a rubber band. She takes a couple of steps, walks over to one of the crates, and drops the zaatar in. The women continue picking herbs as the sun slowly rises in the sky. They are five, all part of an agricultural cooperative in the village. Two of them, Majida and Suzane, are co-founders of the cooperative, which was officially established in 2011 (though it began work in 2007). There is also Ghada Boutros, Majida’s sister, and two others (a woman who goes by the name Um Ibrahim and her daughter) who are hired specifically for the harvest.

Qana, with its dry climate and hilly topography, is an ideal spot to grow zaatar. The herb grows there in the wild, where people forage for it for their own consumption. It is also grown on plantations, where it is cultivated to be sold in the market. Some zaatar is eaten fresh, but most of it will be dried and mixed with sesame seeds and sumac to make herb mixes, also known simply as zaatar.
Zaatar is a generic name for a number of different herbs belonging to the larger Lamiaceae botanical family, which includes plants like lavender, sage, oregano, basil, rosemary, and thyme. Most zaatar picked in Lebanon, including the cooperative’s zoube3 variety, is either origanum syriacum (sometimes called “Lebanese oregano” or “Syrian oregano”) or origanum ehrenbergii, both varieties of oregano that are native to Lebanon and the larger eastern Mediterranean. This zaatar has soft, almost feather-like leaves that are tiny and rounded, and great for drying. Zaatar might also be any of a number of different kinds of wild thyme, which are sturdier and have long, thin leaves. This zaatar, when not dried, is often added to salads, typically with rocca (arugula or rocket) leaves and onion.
The most popular way to eat zaatar is in its dried form, mixed with olive oil and spread on top of manouche dough, then baked for a few minutes in a large oven. Zaatar mixes vary, but almost all include sesame seeds and sumac, a tangy spice made from the pulverized berries of the sumac plant. There are also blends like zaatar Halabi (Aleppo zaatar), with a much longer list of ingredients, such as pomegranate molasses, pistachios, fennel, and coriander. At bakeries across Lebanon, it is not uncommon for people to bring their own zaatar, harvested and dried at home, to use instead of the bakery’s.

When the UN’s Food and Agriculture Organization, FAO, published a standard for zaatar in 2020, it listed four botanical genera that may appear in dry zaatar mixes: origanum, thymbra, thymus, and satureja. Each of these four, on its own, is the parent of several different kinds of herbs. In Lebanon (and elsewhere in the region), names overlap and vary. Besides zoube3, there’s also zaatar da22 or di22i, words that come from the same root as dukkah, the name for a number of different mixes of herbs, nuts, or spices eaten in the region, most commonly in Egypt. Many Lebanese also simply say zaatar barri (wild zaatar) when referring to the foraged plants.
These different herbs form part of the region’s social and culinary history. The origanum family, for instance, is a Mediterranean herb group: 35 of its 43 species only occur in the eastern Mediterranean (and four solely in the western Mediterranean). The herbs grow mainly in mountainous areas, not necessarily at high altitudes, but on stony slopes. Indeed, the name origanum, made up from the Greek words oros (mountain or hill) and ganos ( joy, celebration), translates to “joy of the mountains.”

The southern Lebanese landscape, with its soft hills and rocky lands, continues in a similar manner in Palestine, where zaatar holds equal, if not more, significance. Just like the Lebanese, Palestinians have been foraging and eating zaatar throughout history. These herbs and the histories connected to them have come to represent the Palestinian people’s belonging to their country, linking them directly to the land from which they are forced away. “As long as there’s zaatar and olives, we will remain,” a saying goes.
Mahmoud Darwish, who has chronicled many aspects of Palestinian culture in his writings, mentions zaatar in his poem “Ahmed al Zaatar,” written in the aftermath of the 1978 Tel al Zaatar massacre in Beirut. “For two hands, of stone and zaatar,” he writes, “I dedicate this song, for Ahmad, forgotten between two butterflies.” Edward Said, in a conversation with Salman Rushdie, said about breakfast that, “It is a sign of a Palestinian home that it has zaatar in it.” Ismail Haniyeh, the now assassinated former leader of Hamas, evoked the political importance of zaatar when he famously said in a 2006 speech that, “We will eat zaatar, grass, and salt, but we will not give in or renounce our principles.”
In 1977, the Israeli government—when Ariel Sharon was the minister of agriculture— imposed a ban on the harvest of wild zaatar.
Foragers, if found with plants, were fined or had their herbs confiscated. The stated reason was environmental—that zaatar was at risk of becoming extinct. But the ban was largely seen and served as a move to target Palestinian culture, heritage, and economic life. It also coincided with a sharp increase in Israeli cultivation of zaatar, an example of the colonial practice of erasing what is seen as “wild” and instead transforming such heritage into schemes that benefit the colonizer.
There are other cases of Israeli laws targeting Palestinian culinary and agricultural heritage as well, such as the 2005 ban on foraging akkoub (another significant wild plant), and the criminalization in the 1950s of owning and herding black goats (the most common livestock animal in Palestine before 1948).

On the other side of the border, in Lebanon’s south, food and agricultural practices have come under different forms of attack since Israel’s genocide in Gaza started in October 2023. Land has been directly targeted, trees have been uprooted and destroyed, and people have been stopped from tending to their lands and harvesting their crops. In March 2025, the World Bank published an estimate of US$6.8 billion in damage and US$7.2 billion in economic losses. Lebanon’s two southernmost governorates, Nabatieh and the South, were the most affected.
“They destroyed everything in our region. Churches, mosques, agricultural lands, trees, houses. Everything,” says Faten Serhan. She sits on the sofa in a bright living room in the mountain town of Jezzine, with views over the rocky slopes just outside the window. Next to her sit her mother, Afife Serhan, and her brother, Mohammad Serhan. The family came to Jezzine when life in their home village of Kfarkela, right on the southern border and among the worst hit during the war, became too dangerous.
“At some point, we started seeing people dying, one after another,” Mohammad says. “The last time I was in Kfarkela, for a funeral, I stopped to water the trees near our house. Soon enough, I realized I had forgotten some, but I thought to myself, ‘No worries, I can do that tomorrow.’ Then, when I came back the next day, every single tree was gone. They had bombed the village that morning.” He grabs a small cup of coffee brought out on a tray from the kitchen. “We had been using all our available water to try and save the life of our trees and land. We had managed to keep everything alive until that moment.”
The family grows many things on their land in Kfarkela, including olives and all kinds of vegetables. Afife’s other son, Ali, runs a popular Instagram account, My Land, where he shares videos of his mother cooking and spending time on the land. The family also has a restaurant where they serve the food they grow.
“We don’t use chemical fertilizers; we believe in natural methods. When you plant with good intentions, everything grows well,” Afife says. They grow zaatar as well, on a piece of land next to their house. “The one we have is rainfed, which means the zaatar has more aroma. It loses some of its character when irrigated. Zaatar doesn’t like too much water, and it needs sun,” she says. Afife says that, most of all, she likes to eat zaatar mixed with olive oil, spread on top of her own bread. Majida prefers it the same way. “We just mix the zaatar with olive oil and some salt. Whether fresh or dried, it’s best that way,” she says.

When Israeli airstrikes began devastating towns and villages across the south, Qana was one of many that came under attack. The sisters and others in the cooperative had to flee, like people all over the south. At the peak in November last year, 900,000 people, one-fifth of Lebanon’s population, were displaced across the country. When the women were able to return to Qana, they found many of their plants dead. They had not been directly targeted but were dried out from the lack of water. “They had been left for two months without any care. We managed to find a few surviving plants, which we uprooted and planted on another piece of land so they could be saved,” Suzane says.
In Kfarkela, the situation is far worse. Much of the village is heavily destroyed, with many homes entirely reduced to rubble. Satellite images and other photos show devastation where life, both human and botanical, used to be. “This is not the first time Israel targets Kfarkela, far from it.
The village was one of the first in Lebanon to be occupied in 1978,” Mohammad says. Four years later, in 1982, Israeli forces returned and began an occupation of southern Lebanon that continued until 2000. During this era, people’s social, political, and economic independence was constantly violated. It was only possible to leave and re-enter the region through Israeli-controlled checkpoints set up on Lebanese soil.
Mohammad says that the period damaged people’s connection to the land. “Everything was destroyed during the occupation. The older generation left with their children; many went abroad to live and study. It created a gap of over 20 years, during which the new generation lost its connection.” The oppressive policies enforced during the occupation were an attempt at slowly destroying agriculture in the south. Vegetables and other produce could no longer move freely, while goods brought over from Israel took over the market. Citrus was left to rot on the trees, as farmers never knew whether their fruits would reach buyers in Beirut and the north.
A bit further away, in the midst of filling one last box with zaatar, is a woman who goes by the name Um Ibrahim, working alongside her daughter. They come from Aleppo in Syria but have lived and worked in southern Lebanon for many years. “We have worked with the cooperative for three years. Otherwise, we often work in tobacco. There’s a lot of tobacco here,” Um Ibrahim says. “But zaatar is easier to harvest. With tobacco, you have to start very early, at four or five in the morning, and pick it leaf by leaf.”
Um Ibrahim and her family fled, like so many others, when the south was bombed. Among the 900,000 displaced by the war were not just Lebanese, but also families from Syria, working in industries like construction and agriculture across the south, as well as people from Sudan, Bangladesh, Ethiopia, and countries in West Africa, living and working in Lebanon. The death toll from the war continues to grow. In December, one week after the ceasefire agreement came into place, Lebanon’s health minister, Firass Abiad, said that 4,047 people had been killed in Israeli attacks. In October 2025, the UN’s OHCHR reported that at least 100 civilians had been killed after the ceasefire deal was signed, a number that continues to grow.
Facing all of this, the women in Qana are uncertain about the future. “When we came back from the war, I had a lot of emotions. I even told the others, ‘Let’s shut down the cooperative.’ For two years, nothing moved for us, and our savings were stuck. I kept asking myself, ‘Why are we doing this?’” Majida says. Then, they started thinking about trying out a new product: distilled zaatar, which can be bottled and added to tea or juice to help strengthen the immune system and relieve cough and cold. “We already have some plants we will try this with. We have saved leftover parts and stems,” Majida says.
Wild plants, including varieties of zaatar, have been used in folk medicine throughout history. Oregano and thyme, rich in the essential oil thymol, and carvacrol, a phenol (an aromatic organic compound), have antioxidant and antiseptic properties. In Lebanon, Palestine, and the surrounding region, zaatar is perhaps most known for one particular benefit: it sharpens the brain. The day before an exam, children will typically be told by their parents to drink or eat zaatar.
In Jezzine, Afife and her children walk out onto the terrace at the back of the house they are renting. There is a small piece of land next to it, where they grow different vegetables. They have to try new methods and crops, since Jezzine is at a high altitude. In the meantime, until they return to Kfarkela, Ali continues sharing videos of his mother on the land—planting, harvesting, cooking, and preserving.
{
"article":
{
"title" : "Zaatar Near the Border",
"author" : "Jibal, Jenny Gustafsson",
"category" : "",
"url" : "https://everythingispolitical.com/readings/zaatar-near-the-border",
"date" : "2025-11-21 09:01:00 -0500",
"img" : "https://everythingispolitical.com/uploads/zaatar-8.jpg",
"excerpt" : "This article is from Land Stories, a storytelling project by Jibal, an NGO in Beirut working for environmental and social justice centered on Lebanon and the nearby region.",
"content" : "This article is from Land Stories, a storytelling project by Jibal, an NGO in Beirut working for environmental and social justice centered on Lebanon and the nearby region.Writer & photographer: Jenny GustafssonResearchers: Angela Saade, Yara Ward, Nagham Khalil, Rana HassanEditor: Nisreen KajIt is early morning and barely light outside when a group of women arrives at a small field on the outskirts of Qana, a town in the hilly countryside of southern Lebanon. They wear sneakers and comfortable clothes and carry a stack of empty black vegetable crates. The ground beneath their feet is rocky and covered with green plants. There are grass and different kinds of weeds, but also growing among the stones and leaves, the much-loved herb that is deeply rooted in Lebanese and Palestinian food traditions, and is the reason for their coming here today: zaatar.“The south is known for its zaatar. Sure, you find it elsewhere in Lebanon, but we are very connected to it here,” says Majida Boutros, one of the women. She holds a green bunch in her hands, tied together with a rubber band. She takes a couple of steps, walks over to one of the crates, and drops the zaatar in. The women continue picking herbs as the sun slowly rises in the sky. They are five, all part of an agricultural cooperative in the village. Two of them, Majida and Suzane, are co-founders of the cooperative, which was officially established in 2011 (though it began work in 2007). There is also Ghada Boutros, Majida’s sister, and two others (a woman who goes by the name Um Ibrahim and her daughter) who are hired specifically for the harvest.Qana, with its dry climate and hilly topography, is an ideal spot to grow zaatar. The herb grows there in the wild, where people forage for it for their own consumption. It is also grown on plantations, where it is cultivated to be sold in the market. Some zaatar is eaten fresh, but most of it will be dried and mixed with sesame seeds and sumac to make herb mixes, also known simply as zaatar.Zaatar is a generic name for a number of different herbs belonging to the larger Lamiaceae botanical family, which includes plants like lavender, sage, oregano, basil, rosemary, and thyme. Most zaatar picked in Lebanon, including the cooperative’s zoube3 variety, is either origanum syriacum (sometimes called “Lebanese oregano” or “Syrian oregano”) or origanum ehrenbergii, both varieties of oregano that are native to Lebanon and the larger eastern Mediterranean. This zaatar has soft, almost feather-like leaves that are tiny and rounded, and great for drying. Zaatar might also be any of a number of different kinds of wild thyme, which are sturdier and have long, thin leaves. This zaatar, when not dried, is often added to salads, typically with rocca (arugula or rocket) leaves and onion.The most popular way to eat zaatar is in its dried form, mixed with olive oil and spread on top of manouche dough, then baked for a few minutes in a large oven. Zaatar mixes vary, but almost all include sesame seeds and sumac, a tangy spice made from the pulverized berries of the sumac plant. There are also blends like zaatar Halabi (Aleppo zaatar), with a much longer list of ingredients, such as pomegranate molasses, pistachios, fennel, and coriander. At bakeries across Lebanon, it is not uncommon for people to bring their own zaatar, harvested and dried at home, to use instead of the bakery’s.When the UN’s Food and Agriculture Organization, FAO, published a standard for zaatar in 2020, it listed four botanical genera that may appear in dry zaatar mixes: origanum, thymbra, thymus, and satureja. Each of these four, on its own, is the parent of several different kinds of herbs. In Lebanon (and elsewhere in the region), names overlap and vary. Besides zoube3, there’s also zaatar da22 or di22i, words that come from the same root as dukkah, the name for a number of different mixes of herbs, nuts, or spices eaten in the region, most commonly in Egypt. Many Lebanese also simply say zaatar barri (wild zaatar) when referring to the foraged plants.These different herbs form part of the region’s social and culinary history. The origanum family, for instance, is a Mediterranean herb group: 35 of its 43 species only occur in the eastern Mediterranean (and four solely in the western Mediterranean). The herbs grow mainly in mountainous areas, not necessarily at high altitudes, but on stony slopes. Indeed, the name origanum, made up from the Greek words oros (mountain or hill) and ganos ( joy, celebration), translates to “joy of the mountains.”The southern Lebanese landscape, with its soft hills and rocky lands, continues in a similar manner in Palestine, where zaatar holds equal, if not more, significance. Just like the Lebanese, Palestinians have been foraging and eating zaatar throughout history. These herbs and the histories connected to them have come to represent the Palestinian people’s belonging to their country, linking them directly to the land from which they are forced away. “As long as there’s zaatar and olives, we will remain,” a saying goes.Mahmoud Darwish, who has chronicled many aspects of Palestinian culture in his writings, mentions zaatar in his poem “Ahmed al Zaatar,” written in the aftermath of the 1978 Tel al Zaatar massacre in Beirut. “For two hands, of stone and zaatar,” he writes, “I dedicate this song, for Ahmad, forgotten between two butterflies.” Edward Said, in a conversation with Salman Rushdie, said about breakfast that, “It is a sign of a Palestinian home that it has zaatar in it.” Ismail Haniyeh, the now assassinated former leader of Hamas, evoked the political importance of zaatar when he famously said in a 2006 speech that, “We will eat zaatar, grass, and salt, but we will not give in or renounce our principles.”In 1977, the Israeli government—when Ariel Sharon was the minister of agriculture— imposed a ban on the harvest of wild zaatar.Foragers, if found with plants, were fined or had their herbs confiscated. The stated reason was environmental—that zaatar was at risk of becoming extinct. But the ban was largely seen and served as a move to target Palestinian culture, heritage, and economic life. It also coincided with a sharp increase in Israeli cultivation of zaatar, an example of the colonial practice of erasing what is seen as “wild” and instead transforming such heritage into schemes that benefit the colonizer.There are other cases of Israeli laws targeting Palestinian culinary and agricultural heritage as well, such as the 2005 ban on foraging akkoub (another significant wild plant), and the criminalization in the 1950s of owning and herding black goats (the most common livestock animal in Palestine before 1948).On the other side of the border, in Lebanon’s south, food and agricultural practices have come under different forms of attack since Israel’s genocide in Gaza started in October 2023. Land has been directly targeted, trees have been uprooted and destroyed, and people have been stopped from tending to their lands and harvesting their crops. In March 2025, the World Bank published an estimate of US$6.8 billion in damage and US$7.2 billion in economic losses. Lebanon’s two southernmost governorates, Nabatieh and the South, were the most affected.“They destroyed everything in our region. Churches, mosques, agricultural lands, trees, houses. Everything,” says Faten Serhan. She sits on the sofa in a bright living room in the mountain town of Jezzine, with views over the rocky slopes just outside the window. Next to her sit her mother, Afife Serhan, and her brother, Mohammad Serhan. The family came to Jezzine when life in their home village of Kfarkela, right on the southern border and among the worst hit during the war, became too dangerous.“At some point, we started seeing people dying, one after another,” Mohammad says. “The last time I was in Kfarkela, for a funeral, I stopped to water the trees near our house. Soon enough, I realized I had forgotten some, but I thought to myself, ‘No worries, I can do that tomorrow.’ Then, when I came back the next day, every single tree was gone. They had bombed the village that morning.” He grabs a small cup of coffee brought out on a tray from the kitchen. “We had been using all our available water to try and save the life of our trees and land. We had managed to keep everything alive until that moment.”The family grows many things on their land in Kfarkela, including olives and all kinds of vegetables. Afife’s other son, Ali, runs a popular Instagram account, My Land, where he shares videos of his mother cooking and spending time on the land. The family also has a restaurant where they serve the food they grow.“We don’t use chemical fertilizers; we believe in natural methods. When you plant with good intentions, everything grows well,” Afife says. They grow zaatar as well, on a piece of land next to their house. “The one we have is rainfed, which means the zaatar has more aroma. It loses some of its character when irrigated. Zaatar doesn’t like too much water, and it needs sun,” she says. Afife says that, most of all, she likes to eat zaatar mixed with olive oil, spread on top of her own bread. Majida prefers it the same way. “We just mix the zaatar with olive oil and some salt. Whether fresh or dried, it’s best that way,” she says.When Israeli airstrikes began devastating towns and villages across the south, Qana was one of many that came under attack. The sisters and others in the cooperative had to flee, like people all over the south. At the peak in November last year, 900,000 people, one-fifth of Lebanon’s population, were displaced across the country. When the women were able to return to Qana, they found many of their plants dead. They had not been directly targeted but were dried out from the lack of water. “They had been left for two months without any care. We managed to find a few surviving plants, which we uprooted and planted on another piece of land so they could be saved,” Suzane says.In Kfarkela, the situation is far worse. Much of the village is heavily destroyed, with many homes entirely reduced to rubble. Satellite images and other photos show devastation where life, both human and botanical, used to be. “This is not the first time Israel targets Kfarkela, far from it.The village was one of the first in Lebanon to be occupied in 1978,” Mohammad says. Four years later, in 1982, Israeli forces returned and began an occupation of southern Lebanon that continued until 2000. During this era, people’s social, political, and economic independence was constantly violated. It was only possible to leave and re-enter the region through Israeli-controlled checkpoints set up on Lebanese soil.Mohammad says that the period damaged people’s connection to the land. “Everything was destroyed during the occupation. The older generation left with their children; many went abroad to live and study. It created a gap of over 20 years, during which the new generation lost its connection.” The oppressive policies enforced during the occupation were an attempt at slowly destroying agriculture in the south. Vegetables and other produce could no longer move freely, while goods brought over from Israel took over the market. Citrus was left to rot on the trees, as farmers never knew whether their fruits would reach buyers in Beirut and the north.A bit further away, in the midst of filling one last box with zaatar, is a woman who goes by the name Um Ibrahim, working alongside her daughter. They come from Aleppo in Syria but have lived and worked in southern Lebanon for many years. “We have worked with the cooperative for three years. Otherwise, we often work in tobacco. There’s a lot of tobacco here,” Um Ibrahim says. “But zaatar is easier to harvest. With tobacco, you have to start very early, at four or five in the morning, and pick it leaf by leaf.”Um Ibrahim and her family fled, like so many others, when the south was bombed. Among the 900,000 displaced by the war were not just Lebanese, but also families from Syria, working in industries like construction and agriculture across the south, as well as people from Sudan, Bangladesh, Ethiopia, and countries in West Africa, living and working in Lebanon. The death toll from the war continues to grow. In December, one week after the ceasefire agreement came into place, Lebanon’s health minister, Firass Abiad, said that 4,047 people had been killed in Israeli attacks. In October 2025, the UN’s OHCHR reported that at least 100 civilians had been killed after the ceasefire deal was signed, a number that continues to grow.Facing all of this, the women in Qana are uncertain about the future. “When we came back from the war, I had a lot of emotions. I even told the others, ‘Let’s shut down the cooperative.’ For two years, nothing moved for us, and our savings were stuck. I kept asking myself, ‘Why are we doing this?’” Majida says. Then, they started thinking about trying out a new product: distilled zaatar, which can be bottled and added to tea or juice to help strengthen the immune system and relieve cough and cold. “We already have some plants we will try this with. We have saved leftover parts and stems,” Majida says.Wild plants, including varieties of zaatar, have been used in folk medicine throughout history. Oregano and thyme, rich in the essential oil thymol, and carvacrol, a phenol (an aromatic organic compound), have antioxidant and antiseptic properties. In Lebanon, Palestine, and the surrounding region, zaatar is perhaps most known for one particular benefit: it sharpens the brain. The day before an exam, children will typically be told by their parents to drink or eat zaatar.In Jezzine, Afife and her children walk out onto the terrace at the back of the house they are renting. There is a small piece of land next to it, where they grow different vegetables. They have to try new methods and crops, since Jezzine is at a high altitude. In the meantime, until they return to Kfarkela, Ali continues sharing videos of his mother on the land—planting, harvesting, cooking, and preserving."
}
,
"relatedposts": [
{
"title" : "Malcolm X and Islam: U.S. Islamophobia Didn’t Start with 9/11",
"author" : "Collis Browne",
"category" : "",
"url" : "https://everythingispolitical.com/readings/malcolm-x-and-islam",
"date" : "2025-11-27 14:58:00 -0500",
"img" : "https://everythingispolitical.com/uploads/life-malcolm-3.jpg",
"excerpt" : "",
"content" : "Anti-Muslim hate has been deeply engrained and intertwined with anti-Black racism in the United States for well over 60 years, far longer than most of us are taught or are aware.As the EIP team dug into design research for the new magazine format of our first anniversary issue, we revisited 1960s issues of LIFE magazine—and landed on the March 1965 edition, published just after the assassination of Malcolm X.The reporting is staggering in its openness: blatantly anti-Black and anti-Muslim in a way that normalizes white supremacy at its most fundamental level. The anti-Blackness, while horrifying, is not surprising. This was a moment when, despite the formal dismantling of Jim Crow, more than 10,000 “sundown towns” still existed across the country, segregation remained the norm, and racial terror structured daily life.What shocked our team was the nakedness of the anti-Muslim propaganda.This was not yet framed as anti-Arab in the way Western Islamophobia is often framed today. Arab and Middle Eastern people were not present in the narrative at all. Instead, what was being targeted was organized resistance to white supremacy—specifically, the adoption of Islam by Black communities as a source of political power, dignity, and self-determination. From this moment, we can trace a clear ideological line from anti-Muslim sentiment rooted in anti-Black racism in the 1960s to the anti-Arab, anti-MENA, and anti-SWANA racism that saturates Western culture today.The reporting leaned heavily on familiar colonial tropes: the implication of “inter-tribal” violence, the suggestion that resistance to white supremacy is itself a form of reverse racism or inherent aggression, and the detached, almost smug tone surrounding the violent death of a cultural leader.Of course, the Nation of Islam and Elijah Muhammad represent only expressions within an immense and diverse global Muslim world—spanning Morocco, Sudan, the Gulf, Iraq, Pakistan, Indonesia, and far beyond. Yet U.S. cultural and military power has long blurred these distinctions, collapsing complexity into a singular enemy image.It is worth naming this history clearly and connecting the dots: U.S. Islamophobia did not begin with 9/11. It is rooted in a much older racial project—one that has always braided anti-Blackness and anti-Muslim sentiment together in service of white supremacy, at home and abroad."
}
,
{
"title" : "The Billionaire Who Bought the Met Gala: What the Bezoses’ Check Means for Fashion’s Future",
"author" : "Louis Pisano",
"category" : "",
"url" : "https://everythingispolitical.com/readings/the-billionaire-who-bought-the-met-gala",
"date" : "2025-11-27 10:41:00 -0500",
"img" : "https://everythingispolitical.com/uploads/Cover_EIP_TBesos_MET_Galajpg.jpg",
"excerpt" : "On the morning of November 17, 2025, the Metropolitan Museum of Art announced that Jeff Bezos and Lauren Sánchez Bezos would serve as the sole lead sponsors of the 2026 Met Gala and its accompanying Costume Institute exhibition, “Costume Art”. Saint Laurent and Condé Nast were listed as supporting partners. To be clear, this is not a co-sponsorship. It is not “in association with.” It is the first time in the modern history of the gala that the headline slot, previously occupied by Louis Vuitton, TikTok, or a discreet old-money surname, has been handed to a tech billionaire and his wife. The donation amount remains undisclosed, but sources familiar with the negotiations place it comfortably north of seven figures, in line with the checks that helped the event raise $22 million last year.",
"content" : "On the morning of November 17, 2025, the Metropolitan Museum of Art announced that Jeff Bezos and Lauren Sánchez Bezos would serve as the sole lead sponsors of the 2026 Met Gala and its accompanying Costume Institute exhibition, “Costume Art”. Saint Laurent and Condé Nast were listed as supporting partners. To be clear, this is not a co-sponsorship. It is not “in association with.” It is the first time in the modern history of the gala that the headline slot, previously occupied by Louis Vuitton, TikTok, or a discreet old-money surname, has been handed to a tech billionaire and his wife. The donation amount remains undisclosed, but sources familiar with the negotiations place it comfortably north of seven figures, in line with the checks that helped the event raise $22 million last year.Within hours of the announcement, the Met’s Instagram post was overrun with comments proclaiming the gala “dead.” On TikTok and X, users paired declarations of late-stage capitalism with memes of the museum staircase wrapped in Amazon boxes. Not that this was unexpected. Anyone paying attention could see it coming for over a decade.When billionaires like Bezos, whose Amazon warehouses reported injury rates nearly double the industry average in 2024 and whose fashion supply chain has been linked to forced labor and poverty wages globally, acquire influence over prestigious institutions like the Met Museum through sponsorships, it risks commodifying fashion as a tool for not only personal but corporate image-laundering. To put it simply: who’s going to bite the hand that feeds them? Designers, editors, and curators will have little choice but to turn a blind eye to keep the money flowing and the lights on.Back in 2012, Amazon co-chaired the “Schiaparelli and Prada” gala, and honorary chair Jeff Bezos showed up in a perfectly respectable tux with then-wife MacKenzie Scott by his side and an Anna Wintour-advised pocket square. After his divorce from Scott in 2019, Bezos made a solo appearance at the Met Gala, signaling that he was becoming a familiar presence in fashion circles on his own. Of course, by that point, he already had Lauren Sánchez. Fast forward to 2020: print advertising was crumbling, and Anna Wintour co-signed The Drop, a set of limited CFDA collections sold exclusively on Amazon, giving the company a veneer of fashion credibility. By 2024, Sánchez made her Met debut in a mirrored Oscar de la Renta gown personally approved by Wintour, signaling that the Bezos orbit was now squarely inside the fashion world.Then, the political world started to catch up, as it always does. In January 2025, Sánchez and Bezos sat three rows behind President-elect Donald Trump at the inauguration. Amazon wrote a one-million-dollar check to Trump’s inaugural fund, and Bezos, once mocked by Trump as “Jeff Bozo,” publicly congratulated Trump on an “extraordinary political comeback.” By June 2025, Bezos and Sánchez became cultural and political mainstays: Sánchez married Bezos in Venice, wearing a Dolce & Gabbana gown Wintour had helped select. This landed Sánchez the digital cover of American Vogue almost immediately afterward. Wintour quietly handed day-to-day control of the magazine to Chloe Malle but kept the Met Gala, the global title, and her Condé Nast equity stake, cementing a new era of fashion power where money, influence, and optics are inseparable.Underneath all of it, the quiet hum of Amazon’s fashion machine continued to whirr. By 2024, the company already controlled 16.2 percent of every dollar Americans spent on clothing, footwear, and accessories—more than Walmart, Target, Macy’s, and Nordstrom combined. That same year, it generated $34.7 billion in U.S. apparel and footwear revenue that year, with the women’s category alone on pace to top $40 billion. No legacy house has ever had that volume of real-time data on what people actually try on, keep, or return in shame. Amazon can react in weeks rather than seasons, reordering winning pieces, tweaking existing ones, and killing unpopular options before they’re even produced at scale.Wintour did more than simply observe this shift; she engineered a soft landing by bringing Amazon in when it was still somewhat uncool and seen mostly as a discount retailer, lending it credibility when it needed legitimacy, and spending the last two years turning Sánchez from tabloid footnote to Vogue cover star. The Condé Nast sale rumors that began circulating in July 2025, complete with talk of Wintour cashing out her equity and Sánchez taking a creative role, have been denied by every official mouthpiece. But they have also refused to die, because the timeline is simply too tidy.The clearest preview of what billionaire ownership can do to a cultural institution remains Bezos’ other pet project, The Washington Post. Bezos bought it for $250 million in 2013, saved it from bankruptcy, and built it into a profitable digital operation with 2.5 million subscribers. Then, in October 2024, he personally blocked a planned editorial endorsement of Kamala Harris. More than 250,000 subscribers canceled in the following days. By February 2025, the opinion section was restructured around “personal liberties and free markets,” triggering another exodus and the resignation of editorial page editor David Shipley. Former executive editor Marty Baron called it “craven.” The timing, just months after Bezos began warming to the incoming Trump administration, was not lost on anyone. The story didn’t stop there: in the last few days, U.S. Vice President J.D. Vance revealed he had texted Bezos suggesting the hiring of a right-leaning Breitbart journalist, Matthew Boyle, to run the Post’s political coverage. This is a clear signal of how staffing decisions at a storied paper now sit within the same power matrix that funds the Met Gala and shapes culture, media, and politics alike. It’s a tangled, strategic web—all of Bezos’ making.It’s curious that, in the same 30-day window that the Trump DOJ expanded its antitrust inquiry into Amazon, specifically how its algorithms favor its own products over third-party sellers, including many fashion brands, the MET, a city-owned museum, handed the keys of its marquee event to the man whose company now wields outsized influence over designers’ fortunes and faces regulatory scrutiny from the administration he helped reinstall. This is not sponsorship; it’s leverage. Wintour once froze Melania Trump out of Vogue because she could afford to.But she cannot freeze out Sánchez or Bezos. Nor does she want to.So on the first Monday in May, the museum doors will open as they always do for the Met Gala. The carpet will still be red (or whatever color the theme demands). The photographs of celebrities posing in their interpretations of “Costume Art” will still break the internet. Andrew Bolton’s exhibition, roughly 200 objects tracing the dressed body across five millennia, displayed in the newly renamed Condé Nast Galleries, will still be brilliant. But the biggest check will come from the couple who already control 16 percent of America’s clothing spend, who own The Washington Post, and who sat three rows behind Trump at the inauguration. Everything else, guest list tweaks, livestream deals, shoppable moments, will flow from that single source of money and power. That is who now has the final word on the most influential night in American fashion."
}
,
{
"title" : "Communicating Palestine: A Guide for Liberation and Narrative Power",
"author" : "Palestine Institute for Public Diplomacy",
"category" : "essays",
"url" : "https://everythingispolitical.com/readings/communicating-palestine",
"date" : "2025-11-25 14:04:00 -0500",
"img" : "https://everythingispolitical.com/uploads/Cover_EIP_Template-MIT_Engineering_Genocide.jpg",
"excerpt" : "Communication as a Tool of Erasure",
"content" : "Communication as a Tool of ErasureAs new “peace plans” for Palestine are drafted far from Palestinian life, Palestinians find themselves once again spoken for - another reminder of how communication is weaponized to sustain Zionist colonialism. Colonialism doesn’t just seize land; it seizes the story and its agents. From early myths like “a land without a people for a people without a land” to today’s narrative spin that frames Palestinians as “rejecting peace,” the Zionist project has aimed to erase not only a people but also their agency, voice, and narratives.Today, as Israel continues its genocide on the ground, its propaganda apparatus, known as Hasbara (“explanation” in Hebrew), wages a parallel war over narrative in the media, in diplomatic halls, and online. From smear campaigns, to lobbying governments and media outlets, to pressuring digital platforms like Meta, the machinery of erasure is well-funded and relentless.As Edward Said wrote in Blaming the Victim, Zionist success was not just military - it was narrative. They won the global narrative battle long before 1948. Narrative control is not symbolic - it justifies policy, enables displacement, and legitimizes genocide.Our ResponseFor Palestinians, the narrative struggle has never been separate from the struggle for liberation. We recognized that incredible work is already being done to amplify Palestinian narratives and counter disinformation—through platforms like MAKAN, Decolonize Palestine, Let’s Talk Palestine, Newscord, and others. But what was missing was a one-stop toolkit that brings together the best practices and resources across all areas of communication, for everyone who communicates Palestine: media, policymakers, artists, content creators, advocates, and more. A space rooted not in defensiveness, but in reclaiming our agency and our narratives.So we built one.Communicating Palestine is more than a guide; it’s a manifesto for liberatory and decolonised communication. It is the outcome of a Palestinian-led process, woven from the wisdom of focus groups in Ramallah, Battir village, and Dheisheh Refugee Camp as well as journalists, activists and analysts. It centers Palestinian narratives on their own terms, refusing to be defined in reaction to the propaganda that seeks to erase them.What does the guide look like in practice? It’s a one-stop platform for anyone communicating about Palestine—journalists, activists, artists, policymakers. It’s organized into four core sections: Narratives and framings – analysis and recommendations to counter harmful tropes and disinformation. Visual representations – guidance for photographers, artists and video journalists on ethical imagery. **Communication and engagement practices **– tips and tools for ethical reporting and centering Palestinians with dignity, Tools – user-friendly resources that can be day-to-day support in your work. Practical checklists on key take-aways from across the guide Terminology guide for accurate wording and reporting. Photography and video guidelines to avoid harmful visuals. Resources countering disinformation, bias and fallacies. **This is a call to action. **It’s an invitation to unlearn the narratives we’ve been fed, to relearn how to engage with dignity and integrity, and to finally practice a form of communication that doesn’t just talk about justice, but actively builds it—one word, one image, one story at a time."
}
]
}