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The Culture of Artificial Intelligence
Céline Semaan: It is being reported that AI will make humans dumber than ever, that it is here to rule the world, and to subjugate us all by bringing on a climate apocalypse. Being an AI and tech expert, how can you help people better understand AI as a phenomenon that will impact us but that we shouldn’t necessarily fear?
Sinead Bovell: It depends on where you are… in the Global North, and particularly in the US, perspectives on artificial intelligence and advanced technologies are more broadly negative. When you look at regions in the Global South, when you look at regions in Asia, AI is seen in a much more positive light. Their societies tend to focus on the benefits new technology can bring and what it can do for their quality of life. The social media ecosystem thrives on negative content, but it really does depend on where you are in the world as to how negatively you’re going to view AI. When it comes to the actual fears and the threats themselves, most of them have some validity.
Humans could become less intelligent over time if they’re overly reliant on artificial intelligence systems, and the data does show that AI can erode core cognitive capacities.
For example, most of us can’t read maps anymore. If you are in the military and your satellite gets knocked down and you need to understand your coordinates, that might be a problem. But for the average person, not reading a map has allowed us to optimize our time; we can get from A to B much more quickly. What do we fill the time with that AI gives us back with? That’s a really important question.
Another important question is: How do we purposely engineer cognitive friction into the learning and thinking environment so we don’t erode that core capability? That’s not something that is just going to happen. We are humans, we take the path of least resistance, like all evolutionary species do. If you look at the printing press, the chaotic abundance of information eventually led to the scientific method and the peer review. Educators, academics, scientists, and creators needed to figure out a way to sort through the valuable information and the nonsense, and that led to more cognitive friction. Those pathways haven’t been developed yet for AI. How we use and assimilate AI depends on the actions we take when it comes to the climate apocalypse, for instance. As of now, how AI uses water and energy is nothing short of a nightmare. However, it’s not really AI in isolation. It’s our social media habits in general. When you look at them in aggregate and globally, our digital habits and patterns aren’t good for the climate in general. And then AI just exacerbates all of that.
AI is not a technology that you are going to tap into and tap out of. It’s not like Uber where maybe you don’t use the app because you would prefer to bike, and that’s the choice that you make. AI is a general-purpose technology, and it’s important that we get that distinction, because general-purpose technologies, over time, become infrastructure, like the steam engine, electricity, and the internet. We rebuild our societies on top of them, and it’s important that we see it that way, so people don’t just unsubscribe out of protest. That only impedes their ability to make sure they keep up with the technology, and give adequate feedback and critiques of the technology.
Céline Semaan: I recently saw you on stage and heard your response to a question about whether AI and its ramifications could be written into an episode of the TV show Black Mirror. Would you be able to repeat the answer you gave?
Sinead Bovell: The stories we see and read about AI are usually dystopian. Arguably, there are choices we continue to make over and over again that we know will lead to negative outcomes, yet we don’t make different choices. To me, that’s the real Black Mirror episode… can we rely on ourselves? In some circumstances, we continually pick the more harmful thing. Most of the big challenges we face are complicated but not unsolvable. Even with climate, a lot of the solutions exist, and actually most of them are grounded in technology. What isn’t happening is the choice to leverage them, or the choice to subsidize them so they become more accessible, or the choice to even believe in them. That scares me a lot more than a particular use case of technology. Most of the biggest challenges we face are down to human choices, and we’re not making the right choices.
Céline Semaan: Are you afraid of AI taking over the world and rendering all of our jobs useless? How do you see that?
Sinead Bovell: There’s AI taking over the world, and that’s AI having its own desire and randomly rising up out of the laptop or out of some robot. I’m not necessarily concerned about that. You can’t say anything is a 0% chance, right? We don’t know. There are so many things you can’t say with 100% certainty. I mean, are we alone the universe? It’s really hard to prove or disprove those types of things. Where I stand on that is… sure allocate research dollars to a select group of scientists who can work on that problem. However, I am quite concerned about the impact AI is going to have on the workforce. We can see the destruction of certain jobs coming. It’s going to happen quickly, and we’re not preparing for it properly. Every general-purpose technology has led to automation and reconfiguration of the shape of the workforce. Let’s look at the first industrial revolution which lasted from approximately 1760-1840. If we were to zoom in on people working in agriculture, by the end of the 19th Century, around 70-80% of those people were doing something different. That is an astounding change. People had jobs, they just looked very different from working on the farm. But what if that happens in seven years rather than 80 years? That’s what scares me.
I think the transition will be quite chaotic because it’s going to be quite quick, but it doesn’t have to be. History isn’t a great predictor of the future, but it does give you a lot of examples of what you don’t need to do again.
The reason the industrial revolution turned out to be a good thing in the end, in terms of the life we all live, is that, for instance, we have MRIs and don’t have to have our blood drained to see if we’re sick. But people were just left to fend for themselves. It was chaos, and it turned into this kind of every person for themselves. Kind of figure it out. Get to the city. Bring your family. Don’t bring your family. It was really chaotic. How are we going to not repeat that? I don’t know if we are putting the security measures in place to make sure people are protecting that transition.
The most obvious one to me is health care in the United States. I don’t know the exact number, maybe it’s around 60% of people, but don’t quote me on that, are reliant on their job for health care. That’s where their insurance comes from. What is going to happen to their insurance if their job goes away or if they transition to being self-employed? How do we help people transition? People don’t even dare go down that road, but those are the types of conversations that need to happen.
Céline Semaan: In 10 years from now, will we look at AI as just another super calculator. And we will be asking the same questions that we are asking today, meaning that the change we’re seeking is not necessarily technological, but philosophical and cultural. How do you see that?
Sinead Bovell: AI will look like much more of a philosophical, cultural, and social transition than solely a technological one. This is true of a lot of general-purpose technologies.
The inventions in technology lead to how we organize our societies and how we govern them. If you look at the printing press, it led to a secular movement and gave power to that engine. You get big social, philosophical, cultural changes, and revolutions in society when you experience this scale of technical disruption. I think we will look back on the AI inflection point as one of the most pivotal transitions in human history in the past couple 100 years. I would say it’s going to be as disruptive as the printing press and maybe steam engine combined. And we made it through both of those. There was a lot of turmoil and chaos, but we did make it through both of those.
We are a much more vibrant, healthy society now. We live longer and, relatively speaking, we have much more equality. There is a path where it works out, but we have to be making the decisions to make that happen. However, it’s not practical that a subset of the population makes the decisions on behalf of everyone. And that’s why I think it’s so important for people to get in the game and not see AI as this really technical device or technology, but instead, as a big social, cultural and philosophical transition. Your lived experience qualifies you to participate in these conversations; there’s nobody who can carry the weight of this on their own.
{
"article":
{
"title" : "The Culture of Artificial Intelligence",
"author" : "Sinead Bovell, Céline Semaan",
"category" : "interviews",
"url" : "https://everythingispolitical.com/readings/sinead-bovell-on-ai-artifial-intelligence",
"date" : "2025-07-20 21:35:46 -0400",
"img" : "https://everythingispolitical.com/uploads/sinead-bovell-headshot.jpg",
"excerpt" : "Céline Semaan: It is being reported that AI will make humans dumber than ever, that it is here to rule the world, and to subjugate us all by bringing on a climate apocalypse. Being an AI and tech expert, how can you help people better understand AI as a phenomenon that will impact us but that we shouldn’t necessarily fear?",
"content" : "Céline Semaan: It is being reported that AI will make humans dumber than ever, that it is here to rule the world, and to subjugate us all by bringing on a climate apocalypse. Being an AI and tech expert, how can you help people better understand AI as a phenomenon that will impact us but that we shouldn’t necessarily fear?Sinead Bovell: It depends on where you are… in the Global North, and particularly in the US, perspectives on artificial intelligence and advanced technologies are more broadly negative. When you look at regions in the Global South, when you look at regions in Asia, AI is seen in a much more positive light. Their societies tend to focus on the benefits new technology can bring and what it can do for their quality of life. The social media ecosystem thrives on negative content, but it really does depend on where you are in the world as to how negatively you’re going to view AI. When it comes to the actual fears and the threats themselves, most of them have some validity. Humans could become less intelligent over time if they’re overly reliant on artificial intelligence systems, and the data does show that AI can erode core cognitive capacities.For example, most of us can’t read maps anymore. If you are in the military and your satellite gets knocked down and you need to understand your coordinates, that might be a problem. But for the average person, not reading a map has allowed us to optimize our time; we can get from A to B much more quickly. What do we fill the time with that AI gives us back with? That’s a really important question.Another important question is: How do we purposely engineer cognitive friction into the learning and thinking environment so we don’t erode that core capability? That’s not something that is just going to happen. We are humans, we take the path of least resistance, like all evolutionary species do. If you look at the printing press, the chaotic abundance of information eventually led to the scientific method and the peer review. Educators, academics, scientists, and creators needed to figure out a way to sort through the valuable information and the nonsense, and that led to more cognitive friction. Those pathways haven’t been developed yet for AI. How we use and assimilate AI depends on the actions we take when it comes to the climate apocalypse, for instance. As of now, how AI uses water and energy is nothing short of a nightmare. However, it’s not really AI in isolation. It’s our social media habits in general. When you look at them in aggregate and globally, our digital habits and patterns aren’t good for the climate in general. And then AI just exacerbates all of that.AI is not a technology that you are going to tap into and tap out of. It’s not like Uber where maybe you don’t use the app because you would prefer to bike, and that’s the choice that you make. AI is a general-purpose technology, and it’s important that we get that distinction, because general-purpose technologies, over time, become infrastructure, like the steam engine, electricity, and the internet. We rebuild our societies on top of them, and it’s important that we see it that way, so people don’t just unsubscribe out of protest. That only impedes their ability to make sure they keep up with the technology, and give adequate feedback and critiques of the technology.Céline Semaan: I recently saw you on stage and heard your response to a question about whether AI and its ramifications could be written into an episode of the TV show Black Mirror. Would you be able to repeat the answer you gave?Sinead Bovell: The stories we see and read about AI are usually dystopian. Arguably, there are choices we continue to make over and over again that we know will lead to negative outcomes, yet we don’t make different choices. To me, that’s the real Black Mirror episode… can we rely on ourselves? In some circumstances, we continually pick the more harmful thing. Most of the big challenges we face are complicated but not unsolvable. Even with climate, a lot of the solutions exist, and actually most of them are grounded in technology. What isn’t happening is the choice to leverage them, or the choice to subsidize them so they become more accessible, or the choice to even believe in them. That scares me a lot more than a particular use case of technology. Most of the biggest challenges we face are down to human choices, and we’re not making the right choices.Céline Semaan: Are you afraid of AI taking over the world and rendering all of our jobs useless? How do you see that?Sinead Bovell: There’s AI taking over the world, and that’s AI having its own desire and randomly rising up out of the laptop or out of some robot. I’m not necessarily concerned about that. You can’t say anything is a 0% chance, right? We don’t know. There are so many things you can’t say with 100% certainty. I mean, are we alone the universe? It’s really hard to prove or disprove those types of things. Where I stand on that is… sure allocate research dollars to a select group of scientists who can work on that problem. However, I am quite concerned about the impact AI is going to have on the workforce. We can see the destruction of certain jobs coming. It’s going to happen quickly, and we’re not preparing for it properly. Every general-purpose technology has led to automation and reconfiguration of the shape of the workforce. Let’s look at the first industrial revolution which lasted from approximately 1760-1840. If we were to zoom in on people working in agriculture, by the end of the 19th Century, around 70-80% of those people were doing something different. That is an astounding change. People had jobs, they just looked very different from working on the farm. But what if that happens in seven years rather than 80 years? That’s what scares me. I think the transition will be quite chaotic because it’s going to be quite quick, but it doesn’t have to be. History isn’t a great predictor of the future, but it does give you a lot of examples of what you don’t need to do again.The reason the industrial revolution turned out to be a good thing in the end, in terms of the life we all live, is that, for instance, we have MRIs and don’t have to have our blood drained to see if we’re sick. But people were just left to fend for themselves. It was chaos, and it turned into this kind of every person for themselves. Kind of figure it out. Get to the city. Bring your family. Don’t bring your family. It was really chaotic. How are we going to not repeat that? I don’t know if we are putting the security measures in place to make sure people are protecting that transition.The most obvious one to me is health care in the United States. I don’t know the exact number, maybe it’s around 60% of people, but don’t quote me on that, are reliant on their job for health care. That’s where their insurance comes from. What is going to happen to their insurance if their job goes away or if they transition to being self-employed? How do we help people transition? People don’t even dare go down that road, but those are the types of conversations that need to happen.Céline Semaan: In 10 years from now, will we look at AI as just another super calculator. And we will be asking the same questions that we are asking today, meaning that the change we’re seeking is not necessarily technological, but philosophical and cultural. How do you see that?Sinead Bovell: AI will look like much more of a philosophical, cultural, and social transition than solely a technological one. This is true of a lot of general-purpose technologies.The inventions in technology lead to how we organize our societies and how we govern them. If you look at the printing press, it led to a secular movement and gave power to that engine. You get big social, philosophical, cultural changes, and revolutions in society when you experience this scale of technical disruption. I think we will look back on the AI inflection point as one of the most pivotal transitions in human history in the past couple 100 years. I would say it’s going to be as disruptive as the printing press and maybe steam engine combined. And we made it through both of those. There was a lot of turmoil and chaos, but we did make it through both of those.We are a much more vibrant, healthy society now. We live longer and, relatively speaking, we have much more equality. There is a path where it works out, but we have to be making the decisions to make that happen. However, it’s not practical that a subset of the population makes the decisions on behalf of everyone. And that’s why I think it’s so important for people to get in the game and not see AI as this really technical device or technology, but instead, as a big social, cultural and philosophical transition. Your lived experience qualifies you to participate in these conversations; there’s nobody who can carry the weight of this on their own."
}
,
"relatedposts": [
{
"title" : "Mamdani & The Era of Possibilities",
"author" : "Collis Browne, Céline Semaan, EIP Editors",
"category" : "essays",
"url" : "https://everythingispolitical.com/readings/mamdani-and-the-era-of-possibilities",
"date" : "2026-01-01 12:25:00 -0500",
"img" : "https://everythingispolitical.com/uploads/zohran-inauguration-1.jpg",
"excerpt" : " What wins elections? Laser focus on challenging the brutal economic oppression that defines our global reality.",
"content" : " What wins elections? Laser focus on challenging the brutal economic oppression that defines our global reality.There is an air of undeniable hope. No matter how hard the knee-jerk catastrophic thinking might try to override with doubt, the moment is hopeful. This is proof of collective power. No matter what comes of it, we are already in a winning moment, because the people of New York city have toppled a dynasty built on greed and corruption. The entire world was inspired by this moment that was made possible by everyday people rallying together. That is how monopoly gets interrupted by people power. It’s not rocket science or AI, it’s sweat, effort, and in person collaboration.Let’s remember why this landslide engagement across political divides, why this excitement from communities and demographics who have never voted, and why this worldwide inspiration from a local election: it is a direct response to Mamdani’s laser focus on challenging the brutal economic oppression that defines our global reality.That is what wins elections; that is what inspires and unites the majority across age, ethnicity, race, and all other factors. Speaking the truth of the crushing economic reality that we live under.So now, resist the urge to follow the media’s double edge sword to fetishize and make individualized mythologies around Mamdani, his wife, the personal and aesthetic choices they are making. But continue to see them simply as people, continue to join forces with them and to remain educated, informed and most importantly not in silo but in community. Realize that we need thousands more like him who have decided that they can make a better mayor than these corrupt relics of the antiquated self-destructive past, and we need millions to always raise them up against those colluding with oligarchic corruption. And when the inevitable “fall from grace” comes, when the “media darling” moment wants to swing the other way and vilify him, resist the urge to jump on and make him any more important than but one human who wanted to make a difference in a dehumanizing system — focus on the system.Resist the urge to join in a culture war, to focus on religion or lifestyle or taste or how we spend our time as non-billionaires, and remain focused on what we can all be doing daily to gather power away from the centers of wealth and exploitation.Resist the urge to isolate in ideals, instead join the messy moment of change by being an active participant in the political spaces you wish existed.The moment calls for more action. This year, 2026, begins a new cycle filled with possibilities and people power. The moment is you. It is now. Continue to be present, be active, and take your place in making the future possible. Being an active part of your world is the antidote to the overwhelming feeling of disempowerment. The ways in which we rise, is through verbs and action. Excited to build with you all internationally and locally here in New York City. Our city."
}
,
{
"title" : "Narrative Sovereignty in the American Wing of The Met: Don't Miss ENCODED at the MET",
"author" : "",
"category" : "",
"url" : "https://everythingispolitical.com/readings/narrative-sovereignty-in-the-american-wing-of-the-met",
"date" : "2025-12-22 12:58:00 -0500",
"img" : "https://everythingispolitical.com/uploads/Cover_EIP_Hidden_Exhibition.jpg",
"excerpt" : "As artists and multicultural activists, we did not come to the Metropolitan Museum of Art’s American Wing seeking permission, instead we showed up to the work with intention, responsibility, and a commitment to truth. ENCODED: Change the Story, Change the Future exists because silence is not neutral, presence without agency is insufficient and solidarity across values-based creativity is essential for liberation.",
"content" : "As artists and multicultural activists, we did not come to the Metropolitan Museum of Art’s American Wing seeking permission, instead we showed up to the work with intention, responsibility, and a commitment to truth. ENCODED: Change the Story, Change the Future exists because silence is not neutral, presence without agency is insufficient and solidarity across values-based creativity is essential for liberation.The American Wing is often described as a celebration of American art, yet it also functions as a carefully curated archive of colonial mythology and westward expansion propaganda. Its paintings and sculptures rehearse familiar narratives: conquest framed as destiny, extraction framed as progress, whiteness framed as purity, Indigenous absence framed as inevitability. These works are not merely historical artifacts; they are instruments of narrative power. They encode ideas about belonging, legitimacy, and nationhood, ideas that continue to shape cultural consciousness and public policy today. ENCODED intervenes in this institutional space not to negate history, but to complicate it. Using augmented reality, the exhibition overlays Indigenous artistic expression and counter-narratives directly onto famous works in the American Wing, reframing them through Indigenous epistemologies, lived experience, and historical truth. This is not an act of erasure. It is an act of expansion and an overt insistence that American art history is incomplete without Indigenous voice, presence, and critique.At its core, ENCODED is grounded in the principle of narrative sovereignty. Narrative sovereignty asserts that communities most impacted by historical and ongoing harm such as Indigenous peoples, Afro-descendant people, Palestinians, Pacific Islanders, Trans folks and the working class all must have the authority to tell their own stories, in their own words, and within the institutions that have historically excluded or misrepresented them. This is not a symbolic gesture. It is a democratic imperative.Democracy depends on access to truth. When museums present a singular, sanitized vision of history, they do not merely reflect power, they reinforce it. The American Wing has long upheld myths of “taming the West” and the so-called exhaustion of empire, narratives that obscure the violence of settler colonialism, normalize Indigenous dispossession and chattel slavery. ENCODED challenges these myths by making visible what has been omitted: resistance, survival, continuity, solidarity and accountability. For me, I also hope this intervention reflects back to museum goers and viewers the perils of authoritarianism, fascism and ongoing colonial projects such as legacy media consolidation, rapid creation of datacenters to produce AI, cutting access to healthcare, education, rights, or the current US regime’s attempt to erase history by any means necessary.The artists participating in ENCODED are not responding nostalgically to the past. They are engaging the present. Their work examines how colonial narratives persist in contemporary systems including environmental destruction justified by extraction, racial hierarchies reinforced through cultural storytelling, and institutions that benefit from the aesthetics of inclusion while resisting structural change. These are not abstract critiques; they are lived realities and for me deep lessons that have been shaped by having formerly worked at a neocolonial conservation nonprofit ran by wealthy cis wyt men and their enablers for nearly five years.Artistic integrity, in this context, cannot be separated from ethical responsibility. For too long, the art world has upheld a false binary between aesthetics and politics, suggesting that rigor diminishes when artists engage power directly. ENCODED rejects this premise. Integrity is not neutrality. Integrity is the willingness to tell the truth, even when it destabilizes comfort or prestige. Walking with integrity can be painful and takes courage.Importantly, ENCODED is not positioned as a protest staged outside the institution, nor as a request for institutional validation. It is an act of presence with agency. The project uses accessible technology to meet audiences where they are, inviting participation rather than reverence. Viewers scan QR codes and encounter layered narratives that ask them to look again, listen differently, and question inherited assumptions. Except for a few organized tours, the experience is self-guided, decentralized, and deliberately democratic. It’s also fun, and it is so special to hear the familiar sounds from the ENCODED pieces ring throughout the galleries signalling that kin is close by.This kinship network and accessibility is central to the work. Cultural literacy should not be gated by academic language, curatorial authority, white exceptionalism or economic privilege. By operating through personal devices, ENCODED rejects the museum’s traditional hierarchy of knowledge and affirms that interpretation is a shared civic space. The exhibition does not dictate conclusions; it creates conditions for reckoning and deep dialogue.Solidarity is another foundational principle of the project. ENCODED brings together Indigenous artists across nations and disciplines, in relationship with Black, Brown, and allied communities who recognize that colonialism is not a single-issue structure. The logics that dispossessed Indigenous peoples are the same logics that underwrote slavery, environmental exploitation, the seizing of Palestine, forced child mining labor of cobalt in Congo and in general global empire. Working in solidarity does not collapse difference; it honors specificity while resisting division and acknowledging historic patterns of systemic oppression.In a cultural landscape shaped by scarcity and competition, ENCODED models an alternative, one rooted in collective presence, shared resources, and mutual accountability. The project refuses the extractive norms of both empire and the contemporary art economy, offering instead a relational approach grounded in care, collaboration, and long-term impact on community.The decision to situate ENCODED within the American Wing was deliberate. Indigenous art has too often been confined to anthropological contexts or framed as premodern, separate from the narrative of American art. ENCODED asserts what has always been true: Indigenous peoples are not peripheral to American history; we are foundational to it. Our stories do not belong on the margins, nor do they belong solely to the past or through a white gaze.Yet presence without counter-narrative risks assimilation. ENCODED insists that visibility must be accompanied by authorship. By intervening directly within the American Wing, the project challenges the authority of colonial framing and invites institutions to reckon with their role in shaping public memory. Our hope is that eventually the Met will see this as an opportunity to engage in discussion and support its presence well into 2026.There is risk in this work. Naming colonial propaganda within revered institutions invites discomfort, defensiveness, and critique. But risk is inseparable from integrity. Artists and cultural workers are accountable not only to institutions and audiences, but to future generations. The question is not whether institutions will change, but whether artists will continue to lead with courage when they do not.ENCODED is an offering and a provocation. It asks what it means to inherit a cultural legacy and whether we are willing to transform it. Empire is not exhausted; it is contested. And art remains one of the most powerful sites of that contestation. When we change the story, we do change the future. Not through erasure, but through expansion. Not through dominance, but through relationship.Ultimately, ENCODED affirms that art is not merely a reflection of society, but a tool for shaping it and that when artists from the margins claim space at the center, together and with integrity, we open pathways toward a more honest, inclusive, and democratic cultural future. Join us.To access ENCODED review the exhibit website for instructions. While at the Met scan the QR code and click through the prompts for the self guided tour.https://www.encodedatthemet.com"
}
,
{
"title" : "The Aesthetics of Atrocity: Lockheed Martin’s Streetwear Pivot",
"author" : "Louis Pisano",
"category" : "",
"url" : "https://everythingispolitical.com/readings/the-aesthetics-of-atrocity",
"date" : "2025-12-20 10:30:00 -0500",
"img" : "https://everythingispolitical.com/uploads/Cover_EIP_Lockheed_StreetWar.jpg",
"excerpt" : "On December 12, The Business of Fashion published an article titled “The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear,” detailing the world’s largest arms manufacturer’s entrance into casual apparel.",
"content" : "On December 12, The Business of Fashion published an article titled “The Unlikely Rise and Uncertain Future of Lockheed Martin Streetwear,” detailing the world’s largest arms manufacturer’s entrance into casual apparel.Through a licensing deal with South Korea’s Doojin Yanghang Corp., Lockheed turns fighter jet graphics, corporate slogans, and its star logo into gorpcore staples. Oversized outerwear, tactical pants, and advanced synthetic fabrics sell out at Seoul pop-ups like the Hyundai department store with young Korean consumers chasing the edgy, functional vibe. Andy Koh, a Seoul-based content creator, tells BoF that while arms manufacturing is, in theory, political, he has never encountered widespread discomfort among Korean consumers. “As long as it looks cool and the product functions as expected,” he says, “they seem okay with it.”This trend aligns with a broader South Korean fashion phenomenon: licensing logos from global non-fashion brands to create popular streetwear lines. Examples include National Geographic puffers, Yale crewnecks, Kodak retro tees, CNN hoodies, Discovery jackets, Jeep outdoor wear, and university apparel from institutions like Harvard and UCLA. These licensed collections, often featuring media, academia, sports leagues, or adventure themes, have become staples on online retailers like Musinsa and in brick-and-mortar stores, propelled by K-pop influence and a tech-savvy youth market that make these odd crossovers multimillion-dollar successes.Lockheed, however, is categorically different. Its core business is not exploration, education, or journalism. It is industrialized death, and its arrival in fashion forces a reckoning with how far commodification can stretch.Having spent years in the military, maybe I’m the wrong person to critique this. Or maybe I’m exactly the right one. I know what weapons are for, how they’re used, and the human cost they carry. Lockheed manufactures F-16 and F-35 fighter jets, Hellfire missiles, and precision-guided systems that human rights organizations have repeatedly linked to civilian casualties across multiple conflicts. In Yemen, U.S.-supplied weapons incorporating Lockheed technology contributed to thousands of civilian deaths since 2015, most notoriously the 2018 airstrike on a school bus in Saada that killed dozens of children. In Gaza, since October 2023, Lockheed-supplied F-35s and munitions have formed the backbone of air operations that Amnesty International and other watchdogs have flagged for potential violations of international humanitarian law, cases now under examination by the International Court of Justice.In 2024, the company reported $71 billion in revenue, almost entirely from military contracts, with more than 1,100 F-35s already delivered worldwide and production lines running hotter than ever. That staggering scale is the reality lurking beneath a logo now casually printed on everyday apparel.So why does the planet’s largest arms manufacturer license its brand to streetwear? The answer seems to be twofold: easy money and sophisticated image laundering. Licensing delivers low-risk royalties from Korea’s reported $35-40 billion apparel market with virtually no operational headache. Lockheed simply collects checks while a third-party manufacturer handles design, production, distribution, and deals with all the mess of retail.The far more ambitious goal, however, is reputational refurbishment. Doojin deliberately markets the line around “future-oriented technical aesthetics” and “aerospace innovation,” leaning on cutting-edge fabrics to conjure high-tech futurism instead of battlefield carnage. By late 2025, as U.S. favorability in South Korea continued to slide amid trade tensions and regional geopolitical shifts, the brand quietly de-emphasized its American roots, according to Lockheed representatives. The strategy clearly tries to sever the logo from political controversy and plant it firmly in youth culture, where aesthetic appeal routinely outmuscles ethical concern.Lockheed has honed this kind of rebranding for decades. Their corporate brochures overflow with talk of “driving innovation” and “advancing scientific discovery,” spotlighting STEM scholarships, veteran hiring initiatives, and rapid-response disaster aid. The clothing itself carries the same sanitized messaging. One prominent slogan reads “Ensuring those we serve always stay ahead of ready”, euphemistic corporate-speak that sounds heroic until you remember that “those we serve” includes forces deploying Hellfire missiles against civilian targets. Other pieces feature F-35 graphics paired with copy declaring the jet “strengthens national security, enhances global partnerships, and powers economic growth”. It’s textbook PR varnish. Instruments designed for lethal efficiency, now rebranded as symbols of progress and prosperity.We’ve also seen this trick before: Fast fashion brands that slap “sustainable” labels on sweatshop products. Tech giants that fund glamorous art installations while they harvest user data. Oil companies that rebrand themselves as forward-thinking “energy” players as the Earth’s climate burns. Lockheed, though, traffics in something uniquely irreversible: export-grade death. By licensing its identity to apparel, multibillion-dollar arms contracts are reduced to mere intellectual property; civilian casualties dissolved into, simply, background static.In other words, vibes overpower victims. And when those vibes are stamped with the logo of the planet’s preeminent death merchant, resistance feels futile.Gorpcore has always drawn from military surplus for its rugged utility: endless cargo pockets, indestructible nylons, tactical silhouettes born in combat and repurposed for city streets. Brands like Arc’teryx, The North Face, and Supreme mine that heritage for authenticity and performance. After World War II, army fatigues became symbols of genuine rebellion, worn by anti-war protesters as an act of defiance against the establishment. Today, the dynamic threatens to invert entirely. The establishment itself, the world’s preeminent arms dealer, now supplies the “authentic” merchandise, turning subversion into subtle endorsement.Streetwear grew out of skate culture, hip-hop, and grassroots rebellion against mainstream norms. Importing the aesthetics of atrocity risks converting that legacy into compliance, rendering militarism the newest version of mainstream cool. For a generation immersed in filtered feeds and rapid trend cycles, Lockheed’s logo can sit comfortably beside NASA patches or National Geographic emblems, conveniently severed from the charred wreckage in Saada or the devastation in Gaza. Research on “ethical fading” demonstrates how strong visual design can mute moral alarms, a phenomenon intensified in Korea’s hyper-trendy ecosystem, where mandatory military service may further desensitize young consumers to defense branding while K-pop’s global engine drives relentless consumption.If the line proves durable, escalation feels inevitable. Palantir, another cornerstone of the defense-tech world, has already gone there, hyping limited merch drops that sell out in hours: $99 athletic shorts stamped “PLTR—TECH,” $119 nylon totes, hoodies emblazoned with CEO Alex Karp’s likeness or slogans about “dominating” threats. What’s to stop Northrop Grumman from launching its own techwear line? Or BAE Systems from dropping high-end collaborations?Lockheed already licenses merchandise worldwide through various agencies; broader international rollouts beyond Korea seem only a matter of time. Backlash is possible, boycotts from ethically minded buyers, perhaps even regulatory scrutiny as anti-militarism sentiment swells. Gorpcore’s longstanding flirtation with military aesthetics could calcify into outright fetish, obliterating whatever daylight remained between practical function and state-sanctioned propaganda.Yet, history suggests that in oversaturated markets, “cool” almost always trumps conscience. Lockheed’s streetwear pivot is a stark illustration of how fashion and culture launder raw power, enabling the machinery of war to conceal itself among hype, hoodies, and sold-out drops."
}
]
}